WeightWatchers
- Used across 6 major tradeshow events, including HLTH ’23, ’24, and ’25
- Ssales and marketing system that introduced the brand to employers and healthcare providers for the first time
- Ongoing retainer via Confetti Collective for 3 years
B2B MARKETING DESIGN
Task
Shortly after the creation of the B2B WeightWatchers brand, the company invested in a brand redesign. Continuing to work alongside Confetti Consulting, I was tasked with not only developing the B2B visual style, but with the rebrand, came a complete marketing asset overhaul. The most important part of this new look was to find a balance between the playful, younger approach of the B2C side with the science-driven, data-heavy content of the B2B side.
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