WeightWatchers ’23
Presentations, one pagers, marketing assets, whitepapers
Task
Traditionally a B2C company, WeightWatchers took their comprehensive research and brought it into the B2B landscape. I worked alongside Lauren Goerschler, a Marketing Consultant at Confetti Consulting, to develop a new look that focuses on presenting complex information that is concise, use-friendly, and strategic. Pulling inspiration from the existing brand, the newly designed B2B brand conveys credibility and professionalism to its science-driven audience through the intentional, not playful, design elements and structure.
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