Agency rebrand with new logo, brand identity, and website, along with branding and collateral for Muse Film Festival in January 2021.
2021 meant a new approach to stories for Muse, as well as their brand. The team wanted a fresh look look with timeless colors, bringing together a collective of filmmakers in their new app. With the idea of "community," the logo shows intersecting triangles, representing the people of their stories. All merch and collateral were designed from various patterns and graphics pieced together in order to maintain a strong brand cohesion. At the end of 2020, I was tasked with creating an identity and collateral for Muse's film festival. Being the first year of the festival, all graphics were to be created and utilized across the many platforms and marketing materials. Brand cohesion was necessary to be strong, especially with everything being hosted remotely.