December 30, 2020

Athletic All Fitness

Logo and app design for an innovative fitness app.


The process for the logo was to capture the movement of not only the workout itself, but the interchangeable components the app has to offer. The product presents a strong aesthetic and minimal design to inspire productivity and ensure ease of use when creating workouts. Product updates will come when app launches Spring 2021!

  • Strategy

    Brand Strategy, UI Strategy

  • Design

    Logo, Product Design, Visual Design

  • Client

    Athletic All Fitness

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