Project Description

TASK

Develop brand identity for high-end, big and tall store.

CLIENT

Threadluxe

logo design, business card, graphic design portland
PROBLEM

As a new big and tall company specializing in high-end goods, Threadluxe’s brand identity needed to fit right into the large, already established luxury brands such as Burberry, Salvatore Ferragamo, and Moncler. The trend for brands in this category has always been, and still continues to be simplicity. The name is the most important feature in the logo design.

TARGET AUDIENCE

Ages 35-55, these are people with the income higher than $150,000 per year seeking luxury good. The audience is male, with waist sizes above 42, clothing sizes XXL+, and heights of 6’3″ or taller.

logo design
SOLUTION

Starting with research, it was apparent that most luxury brands highlight the name in the logo. The cleanliness represents attention to detail and implies that all you need is the brand. With Threadluxe, the process was no different. A wide font was chosen to represent diversity in sizes, with gold as the main color. The dark and light greys are to represent suits and formal wear.

store front, retail store, logo design

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