Project Description

TASK

Combine statistics into press kit for new app launch.

CLIENT

Instaspeakers

WEBSITE
PROBLEM

With the upcoming launch, Instaspeakers needed a way to attract investors and advertisers to promote the new travel translator app. Hours of research turned into pages of statistics, leads to a task of organization and hierarchy.

TARGET AUDIENCE

Targeting people who travel the world, Instaspeakers aims to reach those who want to interact with different cultures. These people want to learn and immerse themselves in their travels, while feeling comfortable with the language barrier. As smartphone-users, the target audience of Instaspeakers is tech-friendly and progressive, always wanting to travel.

PROCESS

After many hours of research done by the client, the next step was to extract the most attention-grabbing aspects and organize them into a flow. With the story in order, the visuals followed, staying consistent with the brand on every page. The key component to the success of this press kit is that with every turn of the page, the composition presents an unexpected layout that keeps the consumer’s interest.

SOLUTION:

The final product is one that not only highlights the professionalism of the app, but also showcases the level of influence an app like Instaspeakers can have on the travel industry. Only presenting time-worthy statistics, the visuals captivate the reader and keep them scrolling. Consistency is key, here. In order to present themselves at the level of proficiency that they are, the press kit needs to be well-polished and visually within the brand standards.

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