As a financial adviser, some of the content can be very dense. The owner of Finanza Coach wanted to further develop his brand identity, with the addition of branded collateral to follow. The most important part of these documents is to keep them all cohesive with the brand, so that when the customers take home said documents, they can refer back to Finanza Coach in an efficient manner.
The main design skill used for these papers is the use of layout design. Being able to take text and lay it out in a way that is approachable to the average person, is the main goal. Use of hierarchy in copy, utilizing the brand colors, and creating a voice that speaks to the consumers are all aspects of brand identity that were used to develop a package of documents for Finanza Coach.
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