Project Description

TASK

Create marketing materials to obtain more leads.

CLIENT

DC Builders

WEBSITE
PROJECT

Design captivating marketing materials that match the level of photography to entice consumers to purchase their construction services.

TARGET AUDIENCE

Men and women between the ages of 35 and 75. This group of people has a good income or savings, enjoys the outdoor scenery, and usually has horses or a farm of sorts.

PROCESS

Showcasing Justin Wiegand’s stunning photography, the catalog had to represent design excellence, all while still feeling approachable.The use of flat, clean design allows for the photography to be the main selling point, all while the copy providing only the necessary information to catch the consumer’s attention.

SOLUTION:

The final catalog, found here, is an elegant display of a luxurious product. A deep black guides your eye right to the photography. The use of hierarchy then directs your eye across the page or pages to keep you on path.

Let’s Work Together

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