Project Description

TASK

Create a brand identity that encapsulates the excitement users get when connecting with their idols.

CLIENT

Candi

PROBLEM

Create a brand identity for a video-chatting social media.

TARGET AUDIENCE

Ideal target range is 14-22, but can extend upwards to 35. These are people are active on social media websites such as TikTok, Instagram, VSCO, and Snapchat. They strive to be connected to their celebrity idols and look for ways to interact more often.

PROCESS

The brand initially started out as an app for translators and interpreters. As it made its shift to celebrities and influencers, the whole identity started to come together. Focusing primarily on the interactions between Candi (Celebrities AND Influencers) and their fans, the logo itself had to reflect these feelings of excitement and exploration. When creating a whole identity, it was crucial to pull inspiration from various social media platforms and websites to maintain the same level of “pop,”

SOLUTION

Pulling inspiration from popular social media apps, the final brand identity for Candi is that of their people. The logo and imagery associated with the brand pop off a page, inviting the younger target audience to investigate the app. With a strong first impression, the Candi brand keeps its consumers with its ability to spark happiness through vivid colors and humble verbiage.

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