The founder of Big Shots Shop wanted to create a platform for photographers to sell their work without the added cost coming from the host. His goal is to have this site be a place where photographers of all backgrounds can upload their prints and sell, while also maintaining an Instagram page for viewing. The idea behind this logo came from the founder himself. He wanted something that gave the idea of creativity while also presenting structural balance. The steampunk look met both of these guidelines, as well as the desire to have a fun, versatile logo.