Behalf Of, a new dating app for smartphones, reached out to me after they completed their brand identity elsewhere. They were in search of an ad campaign for Facebook that would attract their consumers, mostly millennials, without being too pushy. The goal was to create a campaign that made users feel connected to the voice, while also appearing to be familiar content, such as memes. With this in mind, I came up with the copy by searching trends on Google, then finding the imagery that speaks to the target generation. These ads are displayed across Facebook with a detailed campaign targeting certain ages and demographics.