Let’s start with what NOT to do. We all know the logo on the left. Most of us grew up seeing it on television on some of our favorite shows. Sure, it could use an upgrade, but the logo on the right is not the solution. (In my opinion, of course.) The old Animal Planet logo held the structure of a rectangle with more abstract shapes creating the letters. This overall form was easily recognizable, with the greens showcasing excitement and a sense of adventure.
The new logo is anything but exciting. With a basic, sans-serif font, the letters lose all movement they once had. The brand changed its look entirely, from the outer shape, to the colors, to the fonts, nothing is the same. Now, there are perks to a complete re-brand, and there may have been a reason for such an abrupt switch, but as everyday consumers, the new logo does not tell us enough about the brand.
Continue reading to learn what TO do when it comes to minimalist logo design.