Being a Freelance Graphic Designer sounds great in theory, but is it right for you? Sure, you can set your own schedule and find the clients for whom you want to create, although that comes with a price, as does it all. Just remember, as a freelancer designer, you are the whole agency, from start to finish.
When you set your own schedule as a freelancer, you’re really deciding when and how often you get paid. Starting out, a freelancer usually does not have enough clients to fill their time, so you’re left with the decision to build your portfolio, learn, and take control, or as many starters do, take the time off and enjoy the free time. The thing that most designers don’t realize is that all of your time is crucial to succeed. Just because you don’t have clients, doesn’t mean stop working. Instead, head to YouTube to grow your skills or better yet, update that portfolio you’ve been wanting to do for quite some time. Every minute of your workday should be devoted to building your business and making what you have to offer compete with those in a similar field.
Although there are tough times, a freelancer does get to choose the client base with whom they work. This means that if you enjoy working on website design or animation, then you can target your job search to cater those skills. This will, in turn, help you succeed and grow, yet can be limiting. As mentioned above, it is very important to keep learning new skills or bettering the ones you have. You will find that sticking with your comfortable skills will leave you without work for periods of time. Since you are acting as a full agency as a freelancer, it’s best to offer a wide variety of tasks you’re good at, so clients will return with more work.