Hightop Health

Task

Hightop Health is a premier outpatient mental health group that uses a comprehensive approach to deliver specialized treatment, while offering a supportive experience for patients and loved ones alike. The biggest challenge for this brand was to find a balance between targeting the clinicians and the patients, as both hold equal weight as audience members. Teaming up with Confetti Collective and Winston Kennedy, a freelance Art Director, we established the main values as authenticity, quality, evidence-based, collaboration, and support. The final brand represents expertise and trustworthiness, and alludes to the ripple effect of improving one’s mental health.